Go Circular Economy!
In our current economy, we take materials from the Earth, make products from them, and eventually throw them away as waste – the process is linear – ‘cradle to grave’. We believe in a circular economy, by contrast – ‘cradle to cradle’ - where we stop waste being produced in the first place. We have a part to play in this solution by driving sustainable product development forward, but it requires every cog in the economy to turn together to make this happen…manufacture, transport, waste collection, recycling, retailers… and all of us to make the right decisions.