TEA REX LAUNCHES IN SAINSBURY'S!
TEA REX has been unleashed at Sainsbury’s!
Wow, that sounds good.
Taking this shot (above) outside our first supermarket store is a real rite of passage for any drinks startup. In the midst of a huge push to get this listing live it was an amazing moment to stop and take it all in. Fruit infusions can taste as good as they smell and it has been brilliant to have Sainsbury’s backing this new, fresh category.
We're part of the first 'Taste of the Future' bay driven by the Future Brands team at Sainsbury's HQ. They spotted us at a YFoods event last March, back when Tea Rex was still a chilled product, and, in a very open, positive discussion, their feedback was that an ambient product might make all the difference. They actively followed us on our journey over the next few months and when we cracked our final version, which did not need to be chilled, things ramped up quickly.
69 stores. 12 weeks. If customers love us, we’ll stay…
… so, if you’re near a store please pick up a pack and help keep us local to you and achieve a longer term listing. We've uploaded a nifty store locator here
50,000 cups drunk this month… Bring on the 500,000!
Over and out.